How RENU Property Management Scales Build-to-Rent Portfolio and Streamlines Leasing with BoomScreen

This case study is based on an interview with Natalie Jones, Marketing Manager at RENU Property Management. All quotes are attributed to her unless stated otherwise.

RENU at a glance

Key Points:

  • 2,000+ units across 30+ markets in 17 states
  • Portfolio split: ~1,300 build-to-rent units, ~700 scattered single-family
  • Asset type: build-to-rent (BTR) and single-family rentals
  • Integrated with AppFolio (PMS) and Rently (touring)
  • Time to decision cut 64% after switching to BoomScreen

Company: RENU Property Management is a full-vertical solution for build-to-rent and single-family property, asset, and community management, operating 2,000+ units across 30+ markets in 17 states.

Asset type: Build-to-rent + single-family rentals

PMS: AppFolio

BoomScreen user since: September 2024

About RENU Property Management

With operations spanning 30+ markets across 17 states and a growing portfolio of 2,000+ units, RENU Property Management is a dynamic player in the build-to-rent (BTR) and single-family rental (SFR) space. Most of their portfolio is BTR homes, with the remainder scattered single-family homes — positioning RENU at the intersection of two of today's most competitive rental markets.

RENU is a full-vertical solution for BTR and SFR property, asset, and community management, serving owners, investors, clients, and renters at once. As they scale, so do the demands on their operational systems — making sophisticated tooling for automating workflows, reporting metrics, and streamlining communication essential.

Building operational efficiency with robust tenant screening

At the center of RENU's complexity is tenant screening — critical to protecting owners' assets, maximizing leasing velocity, and optimizing the resident experience.

"In every market, no matter what, we need to make sure that potential residents have an easy time figuring out what they need to be qualified to rent with us and can follow through the screening process without friction."

RENU serves a diverse set of owners, each with their own strategy — some focused on minimizing risk, others on filling vacancies. When the team set out to find a new screening platform, they needed configurable qualification standards, flexible tooling, and a seamless integration into their tech stack.

Finding the right screening solution with Boom

BoomScreen stood out as the only platform that could deliver flexibility, automation, and transparency at RENU's scale:

  • User-friendly configurability through screening templates and criteria settings
  • Time-saving automations that free leasing teams to focus on resident relationships
  • Robust data and analytics that let them "pull back the curtains and explore decisioning further when needed"
  • Flexible integrations for their existing and future tech ecosystem
  • Extensive criteria settings to fit each client's unique requirements

Features built for growth

Boom didn't just meet RENU where they were — they built alongside them as they expanded.

Property groups

"Not only do we need to stay flexible for all of our clients because we have so many properties, we need to make sure the right screening criteria applies to the right property group. Boom made that easy with property groups. We set it once and it flows like fish in a stream. Property groups let us assign permissions and divide applications among our leasing team, so when a leasing agent logs in, they only see the applications right in front of them."

Criteria-based recommendations

"Some of our clients are more prescriptive in what defines an approval or conditional approval. Boom enables rule sets and criteria settings tailored to each owner's goals, without disrupting our overall process."

Recommendation explanations

"Our teams have a much easier time navigating screening results. Being able to click a simple 'Explain recommendation' button to understand why an applicant did or didn't meet the criteria is far more efficient than remembering the nuanced requirements across multiple properties."

Screening trends analysis

"We're going to use screening data from BoomScreen to help our clients make good decisions about their properties. Based on issues we see, we can ask, 'Do we need to tighten criteria, or loosen them?' That kind of analysis is a huge value add."

Proactive feature development

"Boom has been proactive in coming to the table with solutions. The team says, 'Here's how we're thinking about this — is this how you'd want it to work?' That kind of collaboration is rare."

Built for build-to-rent

BTR communities are a hybrid of multifamily complexes and single-family homes — consolidated rentals, townhomes, or duplex communities under a single manager. BoomScreen solves for the nuances that come with them:

  • Easily transfer applications — with many similar layouts in one community, RENU can move an application to another unit if the original is leased, or merge applications as needed.
  • Community identity and branding — RENU can customize application design to match each community's branding, supporting the storytelling their clients increasingly prioritize.

"The BTR market is changing so quickly and growing so quickly. I feel comfortable that Boom will let me be as flexible as I need to be in order to market these properties."

Onboarding and support: a true partnership

RENU took a phased rollout — testing in controlled markets before a portfolio-wide launch. Paired with Boom's hands-on support, implementation was seamless.

"After trying a variety of other screening tools and ultimately being let down, we wanted to take a step-by-step approach. The Boom team was really wonderful in meeting us where we were at. We tested in a few markets, so the full rollout felt like snapping our fingers — Boom had already helped us do the heavy lifting.""The tech side has been fast to fix issues — and even faster to reach out to AppFolio or Rently on our behalf. That gives me a lot of comfort as we grow."

The results

Based on an analysis of 4,160 applicants processed across the same period in 2024 and 2025, RENU decreased time to decision by 64% after switching to BoomScreen — from 2.12 days to 0.76 days, saving 1.37 days per application:

  • 64% faster time to decision — from 2.12 days to under a day (0.76)
  • Configurable, client-by-client screening via property groups and rule-based recommendations
  • Faster team review with "Explain recommendation" and organized results
  • Flexible for build-to-rent — easy application transfers and branded community applications
  • Seamless AppFolio + Rently integration, actively maintained by the Boom team
  • Phased, low-lift rollout with hands-on onboarding support

"If someone is looking to get in early with a software that will grow with them, Boom is a great solution. They don't have every answer up front — but they listen, they build, and they move fast."

About RENU

RENU Management is the future of build-to-rent and single-family rental management. Their full-vertical solutions encompass all aspects of property management — Acquisition, Construction, Asset Management, Property Management, and Community Management — across 30+ markets nationwide.

About Boom

Boom is the financial services infrastructure powering modern rental operations. Boom provides property managers across multifamily, single-family, and manufactured housing with BoomScreen (configurable tenant screening and underwriting with fraud detection and income verification) and BoomReport (automated rent reporting to all three credit bureaus). The Boom Platform integrates with major property management systems to help reduce fraud, increase leasing velocity, drive on-time payments, and grow revenue, while serving renters through the Boom App to build credit and improve financial health.

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Talk to our team about driving growth for your organization or access the developer portal today.

Build-to-Rent

How RENU Property Management Scales Build-to-Rent Portfolio and Streamlines Leasing with BoomScreen

This case study is based on an interview with Natalie Jones, Marketing Manager at RENU Property Management. All quotes are attributed to her unless stated otherwise.

This case study is based on an interview with Natalie Jones, Marketing Manager at RENU Property Management. All quotes are attributed to her unless stated otherwise.

RENU is a full vertical solution for BTR and SFR property, asset, and community management

Their solutions ecosystem must simultaneously serve their owners, investors, clients, and renters. Therefore, as they scale, so do the demands on their operational systems and teams. Sophisticated tooling for automating workflows, reporting performance metrics, and streamlining communications are key to their continued success in the BTR and SFR space. At the center of their operational complexity is tenant screening—a critical function to: 1. Protect their owners’ assets, 2. Maximize the leasing velocity of their property management portfolio, and 3. Optimize the full-cycle of their resident experience.

RENU serves a diverse set of property owners, each with their own focus and strategy—some focused on minimizing risk, others on filling vacancies. Last year, when the RENU team set out to find another tenant screening platform they needed a solution that offered configurable qualification standards, flexible tooling, and a seamless integration into their tech stack.

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“After trying a variety of other screening tools and ultimately being let down, we wanted to take a step by step approach. The Boom team was really wonderful in meeting us where we were at. We tested our new screening tool in a few markets, so the full rollout felt like snapping our fingers—Boom had already helped us do the heavy lifting.”

Key benefits to residents

Credit building opportunity

With Boom, renters can build their credit over time as they make consistent, on-time rental payments.

Tri-bureau reporting

Boom reports rent payments to all three major credit bureaus—Experian, Equifax, and TransUnion.

Free credit score tracking

All renters using Boom can track their reported payments and credit score progress via the Boom app.

Exceptional 24/7 customer support for applicants

Response times <2 minutes

Customer support for you, your applicants, and your renters in minutes, not days.

Single POC for disputes

As a CRA, Boom handles all screening report disputes, requests for report copies, and requests for data updates,

Bilingual support

English and Spanish support for your renters—and more languages coming soon.

Renters can track their rent reporting, monitor their credit progress, and access financial wellness tools - all within the app
Average app rating score

Our mission

At Boom, our goal is to make housing more flexible, affordable, and rewarding.

Our history

Boom was started in late 2020 as one of our co-founders, Rob Whiting, helped two of his family members navigate housing instability due to
COVID-19 - related job loss. During this time, he saw just how archaic and difficult renting remains for the majority of the 110 million renters in the US like his family members. And the rent payment is at the center of this.
Not only has rent increased >4x faster than income for the majority of renters since the early 2000s, but the tools available to renters and landlords alike has similarly stagnated. Rent remains one large lump sum, with no additional benefits on top of paying rent - a fact that can make renting feel like money down the drain. At Boom, we believe that housing can be more flexible, affordable, and rewarding. We’ve started by enabling you to build credit with the rent payments you already make.

Our backers

Starting Line

Ezra Galston

Clocktower Ventures

Ben Savage

Company Ventures

Matt Harrigan

Gilgamesh Ventures

Andrew Endicott & Miguel Armaza

Chingona Ventures

Samara Hernandez

Affirm syndicate

Jeffrey Shu

William Hockey

Plaid co-founder

Zach Perret

Plaid co-founder

Siesta Ventures

Pau Sabria (Olapic co-founder)

Sergio Furio

Creditas founder

Misha Esipov

Nova Credit co-founder

Cyril Berdugo & Tom Petit

Landis co-founders

Will Lucas

Mint House co-founder

Todd Benson

Citi private equity co-founder

Key metrics

About

RENU at a glance

Key Points:

  • 2,000+ units across 30+ markets in 17 states
  • Portfolio split: ~1,300 build-to-rent units, ~700 scattered single-family
  • Asset type: build-to-rent (BTR) and single-family rentals
  • Integrated with AppFolio (PMS) and Rently (touring)
  • Time to decision cut 64% after switching to BoomScreen

Company: RENU Property Management is a full-vertical solution for build-to-rent and single-family property, asset, and community management, operating 2,000+ units across 30+ markets in 17 states.

Asset type: Build-to-rent + single-family rentals

PMS: AppFolio

BoomScreen user since: September 2024

About Boom

Boom is on a mission to level the playing field for the 110+ million renters in the US by making housing more flexible, affordable, and rewarding. Boom is building a suite of rental financial services for renters and  property managers, including rent payment reporting, rent reporting-as-a-service, and a number of integrations for the largest property management systems (PMS). Now serving thousands of renters, Boom is led by second-time founders Rob Whiting (ex-BCG, Rubicon) and Kirill Moizik  (ex-Eco, Technion, Grubhub).