How RENU Property Management Scales Build-to-Rent Portfolio and Streamlines Leasing with BoomScreen
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This case study is based on an interview with Natalie Jones, Marketing Manager at RENU Property Management. All quotes are attributed to her unless stated otherwise.
Their solutions ecosystem must simultaneously serve their owners, investors, clients, and renters. Therefore, as they scale, so do the demands on their operational systems and teams. Sophisticated tooling for automating workflows, reporting performance metrics, and streamlining communications are key to their continued success in the BTR and SFR space. At the center of their operational complexity is tenant screening—a critical function to: 1. Protect their owners’ assets, 2. Maximize the leasing velocity of their property management portfolio, and 3. Optimize the full-cycle of their resident experience.
RENU serves a diverse set of property owners, each with their own focus and strategy—some focused on minimizing risk, others on filling vacancies. Last year, when the RENU team set out to find another tenant screening platform they needed a solution that offered configurable qualification standards, flexible tooling, and a seamless integration into their tech stack.
“After trying a variety of other screening tools and ultimately being let down, we wanted to take a step by step approach. The Boom team was really wonderful in meeting us where we were at. We tested our new screening tool in a few markets, so the full rollout felt like snapping our fingers—Boom had already helped us do the heavy lifting.”
With Boom, renters can build their credit over time as they make consistent, on-time rental payments.
Boom reports rent payments to all three major credit bureaus—Experian, Equifax, and TransUnion.
All renters using Boom can track their reported payments and credit score progress via the Boom app.
Customer support for you, your applicants, and your renters in minutes, not days.
As a CRA, Boom handles all screening report disputes, requests for report copies, and requests for data updates,
English and Spanish support for your renters—and more languages coming soon.
At Boom, our goal is to make housing more flexible, affordable, and rewarding.
Boom was started in late 2020 as one of our co-founders, Rob Whiting, helped two of his family members navigate housing instability due to
COVID-19 - related job loss. During this time, he saw just how archaic and difficult renting remains for the majority of the 110 million renters in the US like his family members. And the rent payment is at the center of this.
Not only has rent increased >4x faster than income for the majority of renters since the early 2000s, but the tools available to renters and landlords alike has similarly stagnated. Rent remains one large lump sum, with no additional benefits on top of paying rent - a fact that can make renting feel like money down the drain. At Boom, we believe that housing can be more flexible, affordable, and rewarding. We’ve started by enabling you to build credit with the rent payments you already make.
Starting Line
Ezra Galston
Clocktower Ventures
Ben Savage
Company Ventures
Matt Harrigan
Gilgamesh Ventures
Andrew Endicott & Miguel Armaza
Chingona Ventures
Samara Hernandez
Affirm syndicate
Jeffrey Shu
William Hockey
Plaid co-founder
Zach Perret
Plaid co-founder
Siesta Ventures
Pau Sabria (Olapic co-founder)
Sergio Furio
Creditas founder
Misha Esipov
Nova Credit co-founder
Cyril Berdugo & Tom Petit
Landis co-founders
Will Lucas
Mint House co-founder
Todd Benson
Citi private equity co-founder
The Future of Build to Rent & Single Family Rental Management. Where others see challenges, RENU Management sees opportunities to rise. Their full vertical solutions encompass all aspects of property management, making RENU the undisputed leader in the industry, expanding portfolios nationwide. They currently provide assistance in Acquisition, Construction, Asset Management, Property Management, and Community Management services in over 30 markets.
Boom is on a mission to level the playing field for the 110+ million renters in the US by making housing more flexible, affordable, and rewarding. Boom is building a suite of rental financial services for renters and property managers, including rent payment reporting, rent reporting-as-a-service, and a number of integrations for the largest property management systems (PMS). Now serving thousands of renters, Boom is led by second-time founders Rob Whiting (ex-BCG, Rubicon) and Kirill Moizik (ex-Eco, Technion, Grubhub).