This case study is based on an interview with Ashley Ingersoll, VP of Operations at Endeavor. All quotes are attributed to her unless stated otherwise.
Asset type: Manufactured housing
Portfolio: 47 communities
PMS: Rent Manager
BoomScreen user since: February 2025
Company
Endeavor is a manufactured housing community operator focused on home sales paired with long-term site leases, helping buyers find quality, attainable housing in well-managed communities. Its distinct model—residents buy the home but lease the site it sits on—requires a screening process that combines home-buyer evaluation with site-lease underwriting across all 47 communities.
Endeavor is a manufactured housing community operator with 47 communities across its portfolio. Endeavor’s model is distinct: residents purchase their home, but lease the site it sits on. That means every applicant moves through a screening process that’s part home-buyer evaluation, part site-lease underwriting, and most screening tools aren’t built to handle both.
Ashley Ingersoll is Endeavor's VP of Operations. Her team owns the screening workflow end-to-end, reviewing applications that need a closer look while the rest move through against Endeavor's screening criteria. With screening happening every day across 47 communities, the tools her team relies on have to be fast, accurate, and built for visibility.
Before switching to BoomScreen in February 2025, Endeavor’s screening workflow was fragmented. Their previous provider handled credit, criminal, and eviction reports, but didn’t offer income verification at the level they were hoping for, or proper tools to see where the applicant was stuck in the process.
Pay stubs came in over email. Reports were dense and conflicting, and the burden of catching every detail fell on the team.
“There was so much risk for human error. Maybe I didn’t see the bankruptcy, or I missed the income verification because they added an extra zero at the end, and there were no checks and balances at all. I felt an enormous pressure with that system to be really, really good.”
But the bigger problem wasn’t the reports. It was everything happening before the report: the leads that started an application and never finished, and the team’s lack of visibility into where they dropped off.
“Our mentality is no lead left behind. We want to make sure that we provide excellent customer service to every prospect that interacts with us. I wanted all of the information and the data right in front of me so that if somebody’s getting stuck in screening, we can intervene and help get them across the finish line.”
When Endeavor went looking for a more powerful screening solution, the non-negotiable was simple: it had to integrate with Rent Manager.
“There has not been a technology solution at this level that has existed like this in the industry and paired directly with our existing property management software. When we decided to move to a system outside of Rent Manager, we wanted to make sure that the benefit was there, and with Boom it was worthwhile to make the change.”
But what made BoomScreen the obvious fit wasn’t just the integration. It was that BoomScreen could be configured for how Endeavor actually operates, with applicants who are buying a home and leasing a site, often screened as occupant-only rather than as traditional renters.
“Endeavor is a sales only organization. We don’t rent the homes themselves, we lease the sites. With this structure, many of our residents are looking to be screened as occupants only. Boom does a far better job of allowing different screening templates and different fee structures based on the type we need to run.”
That flexibility extended to the questions Endeavor could ask up front:
“The more information we capture about a prospect, the more suited we are to helping them. Boom allows for additional questions such as, ‘Are you interested in purchasing?’ That piece of information alone tells me I might need to review the information differently. Having this information has directly correlated to our increase in sales—we have the information we need to help get them through that additional step.”
Endeavor stood up BoomScreen in under two weeks. The team overlapped both systems during the transition so nothing broke, and the Rent Manager integration came online with a few clicks.
“It was really fast. We were up and running in less than two weeks. I just went into Rent Manager, into our integrations, and provided access. That was pretty much it.”
Training was equally light. Ashley and Endeavor’s regional VPs went through the platform together, built a quick internal guide, and rolled it out across the team with no extended ramp-up required.
The single biggest shift Ashley points to is visibility. Before BoomScreen, applications existed in inboxes. Boom allows every team member to take ownership of the sales process.
“Boom allows for a true pipeline view and a status of every applicant. Every team member has the same visibility and can move them through the sales steps."
BoomScreen replaced that with a live dashboard the whole team can see. Ashley can drop in on any application at any stage. Regional managers have full read access. And when a community manager is out, Ashley can step in seamlessly through the in-platform chat.
“If one of our community managers is out, there was no feature before where I could hop in and have the same voice, the same phone number. They don’t know if they’re talking to me or another person on our team. It keeps that consistency and gets prospects through to the finish line.”
That visibility has also surfaced something Endeavor didn’t know they were losing: prospects who started but never finished an application.
“We’ve become far more sophisticated in dealing with our prospects. I don’t really know any other way to say it—we didn’t know what we didn’t know. We didn’t know how many people were starting and not finishing. It has helped us figure out whatever objection or obstacle they might have, which has allowed us to sell more. If we find out everybody’s worried about their credit, I can adjust my marketing and say, ‘Yeah, we work with challenged credit.’”
A few BoomScreen features have made an outsized difference in how Endeavor markets, sells, and operates:
Discount codes for monthly promotions. Endeavor runs a different special every month, and BoomScreen lets them lean into their brand voice in a place they never could before.
“In February, we did $14 app fees because it’s February 14th. For March, we did $17 app fees because it’s St. Patrick’s Day. I love that the Endeavor brand and voice get to be heard through something that’s not really a marketing product. It provides opportunities to enhance our existing marketing.”
Community-level analytics. Endeavor can now filter application data by community, giving them a much sharper picture of demand.
“I can really filter down by community, which wasn’t a feature before. It gives me more data to make decisions on our inventory: what we’re going to purchase and where we’re going to price it, based on app volume.”
Income verification through direct bank linking. Pay stubs over email are gone. Applicants connect their bank account or payroll provider directly, and Endeavor gets a single source of truth.
“It’s obviously very helpful to link to a bank account that you know is the single source of truth. If all their funds go there, I appreciate that I’m not constantly having to ask for a different form of income verification. For the most part, Boom can get me what I need.”
Ashley repeatedly came back to one thing about working with the Boom team: response time.
“I’ve always told everybody that the customer service is unmatched. I sent a message at 1:33 today. They had it fixed by 1:52. It’s so fast.”
Since switching to BoomScreen in February 2025, Endeavor has rebuilt its screening workflow around speed, visibility, and brand-aligned execution:
“If you want to go where the industry needs to be going, which is technology-forward, there’s no better partner. Everybody’s been so timid about this industry and whether the buyer will be comfortable with technology. We’re going to attract a better customer base because we have the correct technology to support it.”
Endeavor is a manufactured housing community operator dedicated to providing residents with a community they want to call their forever home. With 47 communities, Endeavor focuses on home sales paired with long-term site leases, helping buyers find quality, attainable housing in well-managed communities.
Boom is the financial services infrastructure powering modern rental operations. Boom provides property managers across multifamily, single-family, and manufactured housing with BoomScreen (configurable tenant screening and underwriting with fraud detection and income verification) and BoomReport (automated rent reporting to all three credit bureaus). The Boom Platform integrates with major property management systems to help reduce fraud, increase leasing velocity, drive on-time payments, and grow revenue, while serving renters through the Boom App to build credit and improve financial health.
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