Why RentReady Homes switched to BoomScreen and never looked back

This case study is based on an interview with Jordan Crowe-Ware, Senior Property Manager at RentReady Homes. All quotes are attributed to him unless stated otherwise.

RentReady Homes at a glance

Key Points:

  • Portfolio of ~1,100 single-family homes screened on a single platform
  • Asset type: single-family rentals (acquire, renovate, lease)
  • Integrated directly with AppFolio, their existing PMS
  • BoomScreen customer since October 2024

‍Company

RentReady Homes is a Dallas-based single-family rental operator with a straightforward but demanding model: acquire properties, renovate them, and get them leased fast. Its portfolio has grown from roughly 550–600 homes at onboarding to over 1,100 today, spread across Dallas, Houston, Birmingham, and Phoenix.

Asset type: Single-family rentals
Portfolio: ~1,100 homes across Dallas, Houston, Birmingham, and Phoenix
PMS: AppFolio
BoomScreen user since: October 2024

About RentReady Homes

RentReady Homes is a Dallas-based single-family rental operator with a simple but demanding model: acquire properties, renovate them, and rent them out fast. With roughly 1,100 homes spread across Dallas, Houston, and markets as far as Birmingham and Phoenix, their leasing team screens applicants every single day.

Jordan Crowe-Ware is a Senior Property Manager at RentReady and oversees the screening process and makes final decisions on every application. In October 2024, they switched to BoomScreen. They haven't looked back.

Screening at scale, every single day

RentReady screens applicants every day. With a portfolio that had grown from about 600 units at onboarding to over 1,100 homes today, the team needed a screening process that could keep up. One that was configurable, fast, and didn't require manual work to fill in the gaps.

Their biggest priorities: reliable income verification, comprehensive credit and housing court checks, and the ability to tailor screening criteria to how RentReady actually underwrites. Not every applicant is the same, and not every screening factor should carry equal weight. BoomScreen gave them the controls to reflect that.

"Being able to tailor it to us in the screening templates, that was a big thing. We can turn things on and off. Every piece of the application individually has some weight, and Boom being able to recognize that and choose how much weight it holds… that's a cool thing."

More features. Lower cost. No tradeoff.

BoomScreen gave RentReady more control over their screening process than they had before, at a lower cost per application. Income verification through a direct bank connection offers an accurate, real-time picture of what applicants actually earn, without any manual work. Applicants who prefer not to connect a bank account can upload pay stubs instead, and BoomScreen's fraud scoring flags tampered documents automatically. For self-employed applicants, RentReady uses Form 1040 and adjusted gross income, a workflow that BoomScreen accommodates cleanly.

The configurability was the real differentiator. RentReady can now assign weight to every screening factor (income, credit, housing court history) or switch between score-based and rule-based recommendations. They screen for balance of collections on every application. And the interface, Jordan says, is just cleaner.

Getting up and running wasn't a hurdle

Setting up a new screening workflow meant transferring RentReady's entire set of leasing policies into BoomScreen: every criterion, every weight, every rule. Jordan expected it to be painful. It wasn't.

"It wasn't as big of a hurdle as it looked. All the things that we screen for are options in [BoomScreen]. I don't think there's anything that we screen for that you guys can't accommodate."

When a new leasing manager joined in December, the ramp-up was minimal. The platform is intuitive enough that training focused more on RentReady's internal policies than on the software itself.

Support that's actually in the room with you

Property managers are constantly moving. Questions come up mid-application, platforms have hiccups, applicants need things reset. For RentReady, having a direct line to the Boom team means those moments get resolved fast, not filed away in a ticket queue. Jordan describes it as having a real person always in the room with them.

"You guys are some of the most responsive and helpful people."

Support, Jordan says, is where Boom stands out from every competitor they've used. And it's the main reason they're staying.

"I think that's probably our favorite thing about Boom, and why we have not switched and are not planning to switch."

The results

Since switching to BoomScreen in October 2024, RentReady has rebuilt its screening workflow around speed, configurability, and lower cost:

  • Time to decision dropped from an average of 6.0 days to 1.5 days after switching to BoomScreen
  • Screening cost reduced with more features included
  • Eliminated manual income verification; fraud scoring handles the first pass
  • Accurate verification for self-employed applicants via bank connection 
  • Seamless onboarding for new team members with minimal platform training required
  • Real-time support with issues resolved in minutes, not days

About RentReady Homes

RentReady Homes acquires, renovates, and rents high-quality single-family homes across Texas and select markets. Headquartered in Dallas, their portfolio spans over 1,100 homes managed through a lean, tech-forward team.

About Boom

Boom is the financial services infrastructure powering modern rental operations. Boom provides property managers across multifamily, single-family, and manufactured housing with BoomScreen (configurable tenant screening and underwriting with fraud detection and income verification) and BoomReport (automated rent reporting to all three credit bureaus). The Boom Platform integrates with major property management systems to help reduce fraud, increase leasing velocity, drive on-time payments, and grow revenue, while serving renters through the Boom App to build credit and improve financial health.

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Single Family Rentals

Why RentReady Homes switched to BoomScreen and never looked back

This case study is based on an interview with Jordan Crowe-Ware, Senior Property Manager at RentReady Homes. All quotes are attributed to him unless stated otherwise.

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Key benefits to residents

Credit building opportunity

With Boom, renters can build their credit over time as they make consistent, on-time rental payments.

Tri-bureau reporting

Boom reports rent payments to all three major credit bureaus—Experian, Equifax, and TransUnion.

Free credit score tracking

All renters using Boom can track their reported payments and credit score progress via the Boom app.

Exceptional 24/7 customer support for applicants

Response times <2 minutes

Customer support for you, your applicants, and your renters in minutes, not days.

Single POC for disputes

As a CRA, Boom handles all screening report disputes, requests for report copies, and requests for data updates,

Bilingual support

English and Spanish support for your renters—and more languages coming soon.

Renters can track their rent reporting, monitor their credit progress, and access financial wellness tools - all within the app
Average app rating score

Our mission

At Boom, our goal is to make housing more flexible, affordable, and rewarding.

Our history

Boom was started in late 2020 as one of our co-founders, Rob Whiting, helped two of his family members navigate housing instability due to
COVID-19 - related job loss. During this time, he saw just how archaic and difficult renting remains for the majority of the 110 million renters in the US like his family members. And the rent payment is at the center of this.
Not only has rent increased >4x faster than income for the majority of renters since the early 2000s, but the tools available to renters and landlords alike has similarly stagnated. Rent remains one large lump sum, with no additional benefits on top of paying rent - a fact that can make renting feel like money down the drain. At Boom, we believe that housing can be more flexible, affordable, and rewarding. We’ve started by enabling you to build credit with the rent payments you already make.

Our backers

Starting Line

Ezra Galston

Clocktower Ventures

Ben Savage

Company Ventures

Matt Harrigan

Gilgamesh Ventures

Andrew Endicott & Miguel Armaza

Chingona Ventures

Samara Hernandez

Affirm syndicate

Jeffrey Shu

William Hockey

Plaid co-founder

Zach Perret

Plaid co-founder

Siesta Ventures

Pau Sabria (Olapic co-founder)

Sergio Furio

Creditas founder

Misha Esipov

Nova Credit co-founder

Cyril Berdugo & Tom Petit

Landis co-founders

Will Lucas

Mint House co-founder

Todd Benson

Citi private equity co-founder

Key metrics

About

RentReady Homes at a glance

Key Points:

  • Portfolio of ~1,100 single-family homes screened on a single platform
  • Asset type: single-family rentals (acquire, renovate, lease)
  • Integrated directly with AppFolio, their existing PMS
  • BoomScreen customer since October 2024

‍Company

RentReady Homes is a Dallas-based single-family rental operator with a straightforward but demanding model: acquire properties, renovate them, and get them leased fast. Its portfolio has grown from roughly 550–600 homes at onboarding to over 1,100 today, spread across Dallas, Houston, Birmingham, and Phoenix.

Asset type: Single-family rentals
Portfolio: ~1,100 homes across Dallas, Houston, Birmingham, and Phoenix
PMS: AppFolio
BoomScreen user since: October 2024

About Boom

Boom is on a mission to level the playing field for the 110+ million renters in the US by making housing more flexible, affordable, and rewarding. Boom is building a suite of rental financial services for renters and  property managers, including rent payment reporting, rent reporting-as-a-service, and a number of integrations for the largest property management systems (PMS). Now serving thousands of renters, Boom is led by second-time founders Rob Whiting (ex-BCG, Rubicon) and Kirill Moizik  (ex-Eco, Technion, Grubhub).