Boom news & insights

Boom Announces MHVillage Integration to Help Manufactured Housing Communities Respond to Every Lead

AUSTIN, TX, October 19, 2026. Boom announced a new integration with MHVillage, the leading marketplace for manufactured housing. Property managers and community operators can now send inquiries from their MHVillage listings directly into BoomCRM. Each inquiry becomes a lead in BoomCRM, tagged to the right community and ready for the leasing team to work.

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For manufactured housing communities, MHVillage is often the biggest source of interest in available homes. But when inquiries come in as notifications, someone has to copy each one into the leasing system by hand. On a busy day some wait hours, and some never get entered at all. A prospect who doesn't hear back quickly usually calls the next community on the list.

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Setup happens on the Integrations page in BoomCRM. Operators match their MHVillage community IDs to their communities in Boom, either one at a time or in bulk with a CSV upload. After that, every new MHVillage inquiry creates a lead with MHVillage as the source, the prospect's message attached, and the correct community assigned.

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From there, the lead moves through BoomCRM like any other. Workflows can assign it to a leasing agent and start follow-up right away. BoomCRM qualifies prospective residents on income, credit, and identity, books tours, and moves qualified prospects into a BoomScreen application. MHVillage leads also appear in BoomCRM's lead source reporting, so operators can see how the channel compares with the rest of their marketing.

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"Manufactured housing is a core market for Boom, and MHVillage is where a lot of our customers' prospects start their search," said Rob Whiting, CEO of Boom. "Now those inquiries go straight into BoomCRM, so community teams can stop retyping leads from their inbox and focus on getting people into homes."

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The MHVillage integration is available now in BoomCRM. To learn more, visit boompay.app.

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About Boom

Boom is the AI-powered rental operating system for property managers. The platform connects leasing (BoomCRM), screening (BoomScreen), and resident reporting (BoomReport) into one system, replacing the fragmented point solutions in use today. Boom serves single family rental, manufactured housing, and multifamily operators. Learn more at boompay.app.

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About MHVillage

MHVillage is the leading online marketplace for manufactured housing, where industry professionals list homes for sale or rent and promote their communities. Founded in 2004 and based in Grand Rapids, Michigan, MHVillage and its sister publication MHInsider connect home shoppers, communities, and industry professionals across the country.

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