Property managers on Boom can now syndicate listings directly to Zillow, the household name where many renters begin looking for their next home.
AUSTIN, TX—September 2, 2026—Boom announced that Zillow is now available as a syndication channel within BoomCRM, letting property managers automatically push listings to one of the most recognized rental brands in the United States.
For many renters, the search starts with a single word typed into a browser: Zillow. That name recognition makes it one of the widest nets a property manager can cast, reaching renters early, often before they have settled on a neighborhood, a price, or even whether to rent or buy. Syndicating to Zillow through Boom means a listing shows up at that first moment of interest, with no duplicate data entry and no separate platform to manage.
Syndication is just the front door. BoomCRM is an AI-powered leasing CRM that captures every lead a listing generates and works it around the clock. Its AI Leasing Agent answers inbound calls day and night, qualifies the renter, and books the tour, so the wave of early interest a Zillow listing creates turns into booked tours instead of missed calls and voicemails.
Zillow is one of several ILS and marketing channels available through BoomCRM, and its role is reach at the top of the funnel. Because so many renters treat Zillow as their starting point, a single listing pushed from Boom builds awareness across a huge audience of early-stage searchers, feeding the pipeline that BoomCRM then qualifies and converts.
“For a lot of renters, Zillow is the first place they look, sometimes before they even know exactly what they want,” said Rob Whiting, CEO of Boom. “Being there early matters. Getting our customers' listings onto Zillow automatically means they capture that demand from the very start, and our AI Leasing Agent makes sure not a single one of those leads goes unanswered.”
Zillow syndication is live in BoomCRM today, part of a growing roster of channels Boom customers can syndicate to from one place.
About Boom
Boom is the AI-powered rental operating system for property managers. The platform connects leasing (BoomCRM), screening (BoomScreen), and resident reporting (BoomReport) into one system, replacing the fragmented point solutions in use today. Boom serves single family rental, manufactured housing, and multifamily operators. Learn more at boompay.app.
About Zillow
Zillow is reimagining real estate to make home a reality for more and more people. As one of the most visited real estate apps and websites in the United States, Zillow connects hundreds of millions of consumers with innovative technology, trusted professionals, and seamless digital tools. Its family of brands includes Zillow Rentals, Trulia, HotPads and StreetEasy.
